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SoLight

Uganda

Leveraging rural shopkeepers to eliminate kerosene".

$1,375 Raised out of $2,000
-459 Days Remaining

What is the urgent social or environmental need you are addressing?

Over 30 million Ugandans are not connected to the electricity grid. Unsafe and inefficient lighting options are used – predominantly kerosene lamps and candles which are expensive, provide poor light, produce toxic fumes, and are a major cause of household fires. While high-quality solar lamps and home systems exist, market penetration of these products is extremely poor; estimated at just 5%. The average rural Ugandan is grossly under-served due to three barriers contributing to this problem: 1) The lack of affordable financing; 2)The profound lack of trust in solar products; and 3) The lack of rural access to quality solar products.

 

What is your solution to this need? Describe your business strategy

SoLight partners with small rural shopkeepers to address these barriers with a low-cost, sustainable model that’s built to scale. We leverage existing shopkeeper-customer relationships and purchasing patterns to offer solutions that beat kerosene for the rural poor in every way imaginable.

Three innovative usage programs are offered to serve Ugandans better: 1) a daily rental program; 2) a pay-as- you-go program and 3) a direct sales program. SoLight uses incentivized agents, low-cost motorcycle transportation, exceptional after sales support and local shopkeepers to facilitate our programs.

Our usage programs are designed to maximize our customer base, minimize operational costs, increase customer retention tackle barriers directly.

 

Convince us it will work. What milestones have you achieved?

We have provided our solution to 800 families so far who have been transitioned from using kerosene lamps. We have also generated about $5,000 in revenue through this.

 

Adam Cameron
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Co founder and Managing Director
Vianney Tumwesige
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Co- founder and Board Member
Dorothy Lsoto
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Co- founder and Board Member

About Adam Cameron

Adam holds a degree in Mechanical Engineering from Queen’s University in Canada and is completing a Masters degree in Technology Innovation and Industrial Development at Makerere University in Uganda. He previously worked in business analysis and modelling at CREEC and managed Maple Bakery in Ghana. As Managing Director of SoLight he is constantly analyzing the Ugandan solar market and current operations to provide direction for the future.

About Vianney Tumwesige

Vianney is completing his PhD at the University of Aberdeen, with his research focused on improving the efficiency of bio-gas digesters. He is committed to improving access to sensible energy solutions for Ugandans and is the co-founder and Managing Director of Green Heat, a leading bio-gas and bio-briquette manufacturing company. He brings tons of experience in organizational management in Uganda to SoLight.

About Dorothy Lsoto

Dora returns to operations at SoLight after completing a degree in Communication at Makerere University. She holds a B.A. in Environmental Management and has worked as a researcher for various energy development projects in Uganda. At SoLight she is responsible for overseeing day-to- day operations, supervision of SoLight agents and communication with SoLight shopkeepers.

Why is your team uniquely qualified to run this venture?

We have the leadership and management skills to make this a success. We are extremely motivated and continue to work tirelessly, analytically and objectively to ensure our impact.is maximized.